So, if consumers are being trained to see that and. “Fortune 500 companies almost automatically get because they have so much coverage. The credibility that audiences associate with Knowledge Panels may be a result of conditioning. “As soon as you see a Knowledge Panel, you think, ‘They’re credible’,” said Jason Barnard, who describes himself as “the brand SERP guy” at Kalicube. which includes your logo, the URL to your website, information about your business or, if you’re a person, who you are,” Tony Edward, SEO director at Tinuiti, told Search Engine Land, “You see a plethora of information that can really help folks get familiar with your brand.” The SEO benefits of having a Knowledge Panel Microsoft’s desktop Knowledge Panel (left) and it’s mobile Knowledge Panel (right). Here is an example of what one typically looks like on desktop and mobile, respectively: ![]() The type of information displayed within a Knowledge Panel can vary. When source information changes, Knowledge Panels update automatically. Wikipedia is the most commonly cited source in Knowledge Panels. The Knowledge Graph obtains information from a variety of sources. It is used to power Knowledge Panels as well as traditional search results. ![]() Launched in May 2012, the Knowledge Graph is a system designed to understand facts about entities and the relationships between entities. Knowledge Panels are information boxes that Google displays when the user searches for an entity (which can be a person, place, organization, event, etc.) that is in Google’s Knowledge Graph. ![]() Although this guide primarily references Google, the suggestions generally apply to Knowledge Panels in Bing search results as well. While the prevailing guidance may be to simply create a Wikipedia page in order to obtain a Knowledge Panel, there is more than one approach. Knowledge Panels can also familiarize searchers with your organization and point them to resources they may be looking for, such as your customer service number, social profiles or even your most popular products. Earning a Knowledge Panel is one way to tip the odds in your favor and claim as much search result real estate as Google’s willing to give. Visibility in the search results can determine whether users click through to your site or visit a competitor.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |